Listing optimization for Cordova Outdoors.

Stage 1: Project unfold
Meeting with the account manager and copywriter.

Key pain points and challenges:
• No infographics, or branded content on the listing.
• Almost zero mentions of product features on images.
• Lack of use of story-telling and high-impact lifestyle images.

Stage 2: Design Process
Conducted a market and graphic research to gather information about competitors. Selected the best brand assets and images available to make sure the deliverables will be consistent with the current branding. Selected key product features and proceeded to design.
Since Yeti si one of the main competitors, I did my best to show all the features of the coolers and put special emphasis on the 3 key selling points on the A+ page: Functionality, affordability/quality, and country of origin to clear off what set us apart in the market.

Stage 3: Launching
Client project review, revisions, and approval.

Deliverables for this project
• Product infographics.
• A+ pages – Enhanced content description.

Cordova Outdoors is just arriving on Amazon; after the listing optimization was implemented we started to see a considerable increase in sales. The client is happy with the results and gave us the green light to continue with the rest of the products in their catalog.

*Lifestyle images and photographs were provided by the client and/or created in-house.

Product Infographics

A+ Page