Amazon listing optimization for Good Mask Co.

Stage 1: Project unfold
Meeting with the account manager, copywriter, and photographer to understand the needs and current state of the project.

Key pain points and challenges:
• Unexistent graphics that highlight the main selling features of the product.
• Lack of differentiation in a very competitive market.
• Insufficient brand assets.
• Too broad target market.

Stage 2: Design Process
Conducted a graphic research, and analyzed main competitor listings. Looked for standard patterns/similarities in the competitor’s graphics to reverse engineer the concept and create well-differentiated graphics across all the deliverables. Brainstormed and went with an unusual yellow for the type of market and a casual urban look concept.

Stage 3: Launching
Client project review, revisions, and approval.

Deliverables for this project:

• Storefront.
• Product infographics.
• Brand story section.
• A+ pages – Enhanced content description.
• Product inserts.

Because of the team effort, the project was launched successfully and delivered great results. The Good Mask Co. sales went from 0 to 81k in the first 3 months peaking up to over 3M at the beginning of 2022.

*Lifestyle images and photographs were provided by the client and/or created in-house.

Product Infographics

Brand Story

A+ Page

Product insert