Amazon listing optimization for Striker Brands.

Stage 1: Project unfold
Meeting with the account manager and copywriter.

Noted key pain points and challenges:
• Low-quality infographics, with no lifestyle images.
• Poor graphic strategy to approach the target market.
• Lack of use of story-telling and high-impact lifestyle images.

Stage 2: Design Process
Analyzed the brand assets and main competitor listings. Conducted a graphic research and brainstormed to establish an appropriate balance between a high-quality and high-tech feel in the sports lifestyle frame. Selected key selling features and best lifestyle images, and proceed to design.
Kept the design on-brand to establish a brand presence in the marketplace and transmit confidence to potential buyers due to its high price tags.

Stage 3: Launching
Client project review, revisions, and approval.

Deliverables for this project
• Product infographics.
• A+ pages – Enhanced content description.

With the first batch optimized the sales increased exponentially, which led to the ongoing optimization of all the main products in their catalog, 18 batches containing 5 parent products on average per batch. The client is very happy with the results and uses the infographics in other channels like social media and their website. Striker Brands continue delivering great results with us up to this date.

*Lifestyle images and photographs were provided by the client and/or created in-house.

Product Infographics

A+ Page